On the occasion of the UN’s World Cities Day, celebrated each year on Oct. 31, the Saudi British Bank (SABB) launched a campaign to show the urban development of Riyadh city, starting from infrastructure projects aimed at improving the quality of life to the organizational initiatives that have contributed to attracting glob- al investors.
SABB prepared an introductory report titled “My City” that was published on the bank’s website and distributed to individual and corporate clients inside and outside the Kingdom. This is in addition to publishing a brief on the website, mentioning the most prominent features of the developments taking place in the Kingdom at different levels, to support programs for sustainable and balanced growth, improving business environment, attracting foreign investment, and encour- aging innovation.
The “My City” report focuses on the role of the Kingdom’s Vision 2030, as it is a transformative initiative aimed at developing the Kingdom’s economy, in addition to the positive impact that it had on Riyadh, considering that it is the capital and the main business center in the Kingdom. These developments are ex- pected to further contribute to improving the appearance and image of the city. The report also referred to the investments made by the Saudi government throughout history in order to enhance and develop other social services such as health, education and entertainment.
SABB has livened up its campaign to celebrate the city of Riyadh on this global occasion, by hanging a mural on the bank’s head office building, drawn by a young Saudi artist, Noura Bouzo, embodying the ancient history of Ri-yadh and its promising future. SABB is a licensed financial institution operating under the Saudi Arabian Monetary Authority’s supervision and control. The bank was established in 1978 as a Saudi joint stock company. It is an associate company of the HSBC Group.
SABB offers integrated financial and banking services including personal banking, corporate banking, investment, private banking and treasury. The bank’s paid-up capital is SR20.5 billion ($5.4 billion) after its legal merger with Alawwal Bank, to become one entity and one of the largest banks in the Kingdom.
